Problem statement
Problem statement
Problem statement
Problem statement
Problem statement
Cima Arts, an art non-profit, needed a website redesign to attract sponsors, build their following, and prepare for a major summer event. Key goals included a responsive design, clear communication of the organization's mission, and the integration of a blog to engage users.
Cima Arts, an art non-profit, needed a website redesign to attract sponsors, build their following, and prepare for a major summer event. Key goals included a responsive design, clear communication of the organization's mission, and the integration of a blog to engage users.
Cima Arts, an art non-profit, needed a website redesign to attract sponsors, build their following, and prepare for a major summer event. Key goals included a responsive design, clear communication of the organization's mission, and the integration of a blog to engage users.
Cima Arts, an art non-profit, needed a website redesign to attract sponsors, build their following, and prepare for a major summer event. Key goals included a responsive design, clear communication of the organization's mission, and the integration of a blog to engage users.
Cima Arts, an art non-profit, needed a website redesign to attract sponsors, build their following, and prepare for a major summer event. Key goals included a responsive design, clear communication of the organization's mission, and the integration of a blog to engage users.
Dec 2024 - Jan 2025
Timeline
UX Designer
Role
Impact metrics
Impact metrics
Sponsor Engagement Metric:
Target : 20 inquiries within the first three months post-launch.
Community Growth Metric:
Target: 15% of total site visitors convert into newsletter subscribers within the first six months.
*will update as we collect data*
Sponsor Engagement Metric:
Target : 20 inquiries within the first three months post-launch.
Community Growth Metric:
Target: 15% of total site visitors convert into newsletter subscribers within the first six months.
*will update as we collect data*
Discovery
Discovery
Challenges:
With a six-week timeline and limited initial clarity, I planned out four sprints for our team to complete spending the first two weeks on research before jumping into design, testing, and developing in the last four.
Key Actions:
User Interviews:
Conducted interviews with 5 sponsors, Cima members, and stakeholders to understand needs and goals.
Identified major sponsor priorities: metrics to assess impact and opportunities for collaboration.
Identified member pain points: lack of clarity about the organization’s purpose and benefits of involvement.
Analysis:
Used Dovetail AI to transcribe interviews, clustered insights using FigJam.
Lead empathy mapping activity and created personas to align the team on user motivations and challenges.
Conducted a competitive analysis of art non-profits to uncover best practices and differentiators.
Insights:
Sponsors valued credibility and measurable impact.
Members sought community, brand clarity, and opportunities for personal growth.
Challenges:
With a six-week timeline and limited initial clarity, I planned out four sprints for our team to complete spending the first two weeks on research before jumping into design, testing, and developing in the last four.
Key Actions:
User Interviews:
Conducted interviews with 5 sponsors, Cima members, and stakeholders to understand needs and goals.
Identified major sponsor priorities: metrics to assess impact and opportunities for collaboration.
Identified member pain points: lack of clarity about the organization’s purpose and benefits of involvement.
Analysis:
Used Dovetail AI to transcribe interviews, clustered insights using FigJam.
Lead empathy mapping activity and created personas to align the team on user motivations and challenges.
Conducted a competitive analysis of art non-profits to uncover best practices and differentiators.
Insights:
Sponsors valued credibility and measurable impact.
Members sought community, brand clarity, and opportunities for personal growth.
Empathy mapping group activity
Empathy mapping group activity
Ideation
Ideation
Approach:
To foster innovation, I led a Crazy 8’s brainstorming session and guided the team with a "How Might We" statement:
"How might we make it easier for people to discover and benefit from being a part Cima?"
Key outcomes:
Consolidated ideas into prioritized features using an impact-effort matrix.
Storyboarded two user scenarios to validate the value of proposed features:
Newsletter Sign-up Flow: Showcased artist spotlights and event updates.
2. Impact Metrics Report: Highlighted measurable outcomes to appeal to sponsors.
Key note: another touch point outside the website that we plan to implement in the future includes discord or slack to enhance community building.
Approach:
To foster innovation, I led a Crazy 8’s brainstorming session and guided the team with a "How Might We" statement:
"How might we make it easier for people to discover and benefit from being a part Cima?"
Key outcomes:
Consolidated ideas into prioritized features using an impact-effort matrix.
Storyboarded two user scenarios to validate the value of proposed features:
Newsletter Sign-up Flow: Showcased artist spotlights and event updates.
2. Impact Metrics Report: Highlighted measurable outcomes to appeal to sponsors.
Key note: another touch point outside the website that we plan to implement in the future includes discord or slack to enhance community building.
Crazy eight's group activity
Crazy eight's group activity
Design
Design
Deliverables:
Site map: Defined the structure to align with user needs.
Wireframes: Iterated from low to high fidelity, incorporating team feedback and ensuring simplicity.
Branding: Leveraged existing high-quality images, graphics, and brand kit for consistency and visual appeal.
Key decisions:
Designed reusable UI components (e.g., cards, labels) for scalability.
Focused initial testing on desktop designs to meet tight timelines, with mobile and tablet versions added later.
Challenges:
Designing for multiple formats (desktop, tablet, mobile) tripled the workload.
Deliverables:
Site map: Defined the structure to align with user needs.
Wireframes: Iterated from low to high fidelity, incorporating team feedback and ensuring simplicity.
Branding: Leveraged existing high-quality images, graphics, and brand kit for consistency and visual appeal.
Key decisions:
Designed reusable UI components (e.g., cards, labels) for scalability.
Focused initial testing on desktop designs to meet tight timelines, with mobile and tablet versions added later.
Challenges:
Designing for multiple formats (desktop, tablet, mobile) tripled the workload.
Sample of the first home page
Sample of the first home page
Testing
Testing
User testing:
Conducted usability tests with 6 participants, focusing on key tasks like signing up for the newsletter and navigating social media links.
Findings and iterations:
Social Media Placement: Users expected links in the footer; updated accordingly.
Clear Call-to-Action: Changed ambiguous "Join" to explicit phrases (e.g., "Newsletter").
Newsletter Benefits: Added value propositions to incentivize sign-ups.
Impact
Delivered a website with key features supporting both user groups:
Sponsors: Integrated impact metrics for credibility.
Members: Engaging blog and newsletter for updates and community building.
Improved clarity of the organization’s mission, fostering stronger engagement.
User testing:
Conducted usability tests with 6 participants, focusing on key tasks like signing up for the newsletter and navigating social media links.
Findings and iterations:
Social Media Placement: Users expected links in the footer; updated accordingly.
Clear Call-to-Action: Changed ambiguous "Join" to explicit phrases (e.g., "Newsletter").
Newsletter Benefits: Added value propositions to incentivize sign-ups.
Impact
Delivered a website with key features supporting both user groups:
Sponsors: Integrated impact metrics for credibility.
Members: Engaging blog and newsletter for updates and community building.
Improved clarity of the organization’s mission, fostering stronger engagement.
Final home page with tablet and mobile next to it
Final home page with tablet and mobile next to it
Key learnings and next steps
Key learnings:
The importance of clear language and intuitive navigation for users.
Streamlining processes using AI while balancing quality and tight deadlines.
Designing for responsiveness requires additional time and planning.
Next steps:
Add donation, volunteer, and career pages.
Explore e-commerce opportunities for the organization’s shop.
I’m excited to continue collaborating with Cima as a UX designer, working with analytics and developers to work on and improve cima's website in future sprints.
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Through our mental health app, we have successfully achieved significant positive outcomes.
Over 83% of our potential users reported improved life happiness, demonstrating the app's effectiveness in enhancing mental well-being. By ensuring 100% transparency with our AI model, we addressed concerns about AI reliability and built trust among our users. Additionally, our app helps alleviate the strain on the mental health system, where 500,000 clinicians are available to serve 80 million individuals in need.
This case study highlights our commitment to providing accessible, trustworthy, and impactful mental health support for college students. Next we planned to test the app on college students to find improvements and points of confusion in our app.
Through our mental health app, we have successfully achieved significant positive outcomes.
Over 83% of our potential users reported improved life happiness, demonstrating the app's effectiveness in enhancing mental well-being. By ensuring 100% transparency with our AI model, we addressed concerns about AI reliability and built trust among our users. Additionally, our app helps alleviate the strain on the mental health system, where 500,000 clinicians are available to serve 80 million individuals in need.
This case study highlights our commitment to providing accessible, trustworthy, and impactful mental health support for college students. Next we planned to test the app on college students to find improvements and points of confusion in our app.
Through our mental health app, we have successfully achieved significant positive outcomes.
Over 83% of our potential users reported improved life happiness, demonstrating the app's effectiveness in enhancing mental well-being. By ensuring 100% transparency with our AI model, we addressed concerns about AI reliability and built trust among our users. Additionally, our app helps alleviate the strain on the mental health system, where 500,000 clinicians are available to serve 80 million individuals in need.
This case study highlights our commitment to providing accessible, trustworthy, and impactful mental health support for college students. Next we planned to test the app on college students to find improvements and points of confusion in our app.